After experimenting with smoked lenses, Ratti introduced a glare-reducing pair of spectacles dubbed The Protector, designed specifically for pilots. Pilots frequented the business and regaled Ratti of high-altitude bulldog fights as well as battles against the glaring sun.

In the midst of World War I, Giuseppe Ratti was working as an optician for his family’s business, Berry Opticians. For a more general primer on sunglasses, check out this article. This guide will take you through everything you need to know about the brand, from its history to terms you should know and available styles. And whether it’s the Italian brand’s innovations, quality or cachet, you wouldn’t be faulted for wanting a pair for yourself. Few brands have withstood the test of time like Persol, which is just over a century old, earning it the right to be called a true classic. Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.ĭonned by pilots, race car drivers and style icons, Persol sunglasses are unquestionably cool.

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